Who runs the internet?

A great video looking at changes to the Web, What is Web 2.0 - or is it Web 3.0?

I some of what I have read on ICT the discussion around Web 2.0 goes like this;

First there was the Web ( well there was stuff before that of course) We could go to different sites to look at and download information.

Now we have Web 2.0 We can create the content, adapt other peoples content (e.g. Wikis), use other peoples content in a different context ( as I have with this video from a University Ning site which in turn took the video from UTube)etc. My understanding is that Web 3.0 is where the internet adjusts to our surfing preferences and helps us refine our interest experiences eg Stumble and Twitter.

See what you think.